In the United States, the first Sunday in February is Super Bowl Sunday, perhaps the most famous “unofficial” holiday in America. This year, the Tampa Bay Buccaneers defeated the Kansas City Chiefs 31-9. We thought it’d be a great idea to analyze this most-loved and most-watched American sport and what it teaches us about value stream management. The purpose of this blog post is to to better understand the best practices associated with effective value stream management. We have outlined how we can utilize the three key steps of value stream management (See, Measure, Automate) to understand the reasons why the Buccaneers defeated the Chiefs and how this process can then be applied to improving the outcomes of software delivery.