How did Google grow from 40 employees to 139,995 and over $257 billion in global revenue? Sure, Google’s unique and ubiquitous products and services play a huge role. But they also have a covert yet overt strategy in their back pocket: Objectives and Key Results (OKRs). The OKR methodology was originally conceptualized by the legendary Andy Grove from Intel and Google adopted it in 1999 in its very first year of inception. Subsequently, OKRs spread across Silicon Valley companies. Recognized as a collaborative goal-setting system, today a lot of companies like Spotify, Twitter, LinkedIn, and Airbnb use OKRs. But OKRs …
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