Last week, I attended the Gartner Application Strategies & Solutions Summit at Caesars Palace in Las Vegas. The summit was packed with information on some of the key business growth drivers and priorities facing today’s businesses: digital transformation, innovation, and customer experience. I met Gartner analysts, existing ConnectALL customers, and dozens of prospects and IT leaders looking to evolve their application integration strategies to empower business innovation. One of the sessions on my agenda was Gartner’s Massimo Pezzini on delivering “pervasive integration.” His presentation provided insight into Hybrid Integration Platforms (HIP) and crafting a self-service approach to integration.
As I reflect back on the conference, I wanted to share some of my key highlights and takeaways from the event:
Business and IT Partnership
If there was one thing everyone at the summit agreed upon, it was that business and IT partnership directly impacts the success of digital business transformation initiatives. From the keynote and booth interactions to conversations with analysts, attendees recognized the disconnect between IT and business units, and wanted to know how to improve the relationship. The pace of technological change places greater emphasis on businesses to meet changing customer/user demands. At the same time, meeting these demands is becoming more difficult.
Integration is more important than ever
When we talk about integration, it is no longer just about having applications and systems that work together; the modern business needs to become more responsive and more connected with customers, partners, and suppliers in this digital age. This was emphasized in many breakout sessions presented by Gartner analysts.
Hybrid and self-service approaches to integration
Digital business comes with many integration challenges: colleagues demanding quick integration to support their work, increased ecosystem integration requirements, more cloud and hybrid models for applications and data sources, and more end-points to connect. Increasingly, businesses are adopting HIP and a self-service approach to integration to address the demands and challenges created by digitization.
This was the point of my presentation, Implementing a Rapid, Self-service Integration Approach to Support Digital Transformation at the Exhibit Showcase. I described the many teams within an organization that need to perform simple integration tasks to meet digital business needs, and how traditional and systematic integration approaches are complex, expensive, and not agile enough to support the modern and challenging integration requirements of digitalization. I also had the privilege to introduce hybrid and self-service integration approaches through technologies like ConnectALL.
If you missed it, here’s your copy of the presentation slides.
Value matters, as always
Hundreds of people stopped by our booth at the conference. An overarching theme of our conversations was that many companies don’t recognize the disconnect between teams and other functions. This affects productivity and hampers the collaboration necessary to achieve business goals. We had many productive conversations about how to drive value through an integration platform like ConnectALL. As more CIOs and IT leaders are pressed to do more with less, we will continue striving to be a leading value-oriented provider for all types of businesses.
Ultimately, it is comforting, energizing, and exciting that we have built up a portfolio of offerings that align well with the visions today’s IT leaders see as necessary to remain successful in their respective markets.
Thanks to all the attendees, analysts, and co-exhibitors with whom I had the pleasure of speaking to at the event. It was an awesome few days of learning and sharing ideas.
Head of Content Marketing at ConnectALL, responsible for communication and content marketing strategy. For two decades, I’ve assisted businesses to integrate content marketing into their marketing plans to achieve their business goals. I specialize in creating and developing content (inbound and outbound) across various online and offline channels from websites, blogs, and social media to email marketing and marketing communication collateral.