Manage and monitor integrations on a central integration platformSelf-service integration enables non-technical users to connect services and applications in an intuitive manner without exhausting valuable resources. It enables citizen integrators to build and deploy their own integrations in a few clicks with pre-built templates. This frees IT from the burden of building integrations and its maintenance.
- Self-service integration tools, platforms, or solutions used for self-service integration allows centralized governance and security and also helps avoid integration project backlogs
- Pre-built integration templates to popular applications are introduced in a business application or product offering without spending too much time on manually built integrations
- Frees IT from the burden of building integrations and its maintenance and enables to add value toward digital transformation
- Ensures the quality and consistency of business demands
Business users can easily become citizen integratorsAccording to popular research agencies and analysts, by 2021 at least 50% of large organizations will incorporate citizen integrator capabilities in their strategic integration infrastructure. Self-service integration tools enable business users to become citizen integrators customizing available cloudstreams or applying integration recipes and prebuilt flows. Business users are increasingly becoming technology savvy and they are looking for self-service approaches to handling simple integration tasks at work that was once dependent on IT specialists, for example low-code or no-code applications, self-service data preparation, uploading new leads into a CRM system; updating a spreadsheet or refreshing the contents of a portal when a new partner signs up for a certification program; or sending an email to the social media team when the company’s Twitter handle receives a direct message. With the help of the self-service integration platform, citizen integrators can automate their own work and create the underpinnings for more-streamlined interactions with customers, prospects, and partners. To avoid compliance risks or technical debt, it is essential that applications leaders, with the help of business users, procure the right self-service integration tool. This will empower the frontline employees with ‘do it yourself’ capabilities that encourage innovation and minimize risks.
How do you choose the right self-service integration solution?Self-service integration builds the technological and cultural foundation required for long-term business agility, and bridges information silos. Application leaders responsible for integration should evaluate three complementary architectures to empower self-service: embedded integration, stand-alone integration and data preparation. An ideal self-service integration platform should be able to:
- Support the full spectrum of constituents (specialists, ad-hoc, and specifically citizen integrators, who have no professional IT experience, but are increasingly technology-savvy such as business users or consumers)
- Target cloud and on-premise deployment models removing the need for IT to manage the platform
- Link any combination of cloud and on-premise end-points from ALM, DevOps and business systems
- Enable users to quickly configure, run, and manage the life cycle of simple integration flows
- Provide an intuitive user experience: create new integration flows by mapping predefined endpoints via if/then modeling and/or configure prepackaged integrations
- Address a wide-range, and any combination of, use cases (B2B, application, data, and process integration) with near real-time data synchronization
Marketing Communication and Content Manager at Go2Group, responsible for communication and content marketing strategy. For 13 years, I’ve assisted businesses in B2B and B2C industries in integrating content marketing into their marketing plans to achieve their business goals. I specialize in creating and developing content (in-bound and out-bound) across various online and offline channels from websites, blogs, and social media to email marketing and marketing communication collateral.