Even as organizations and their teams work to stay abreast of meaningful improvement practices, many are still missing a big piece of the puzzle—tying software initiatives to business outcomes. Software system optimization from a technical perspective is a worthwhile accomplishment overall, but benchmarking its value can be elusive. This is problematic, since these efforts must further business objectives for corporate executives (and bean counters) to quantify the bottom-line value. How can management substantiate the assertion that software improvement promotes desired business outcomes? By incorporating objectives and key results (OKRs).